Caloti is designed to help with keeping discovery separate from commission.
If a client finds your salon through Caloti and books a haircut, nails, lashes, barber service, wax, facial, or colour appointment, Caloti does not later claim a percentage of that booking. The booking belongs to the salon, not the discovery platform.
Fresha pricing lists a 20% one-time commission, with a minimum fee, for brand-new clients who discover a business through the Fresha Marketplace. Fresha help content says marketplace attribution can apply when a client first discovers a business through Fresha and later books through another online channel. Public Fresha reviews also show salons discussing fee and support frustration, which is why the Caloti difference should start with control.
| Question | Caloti | Fresha |
|---|---|---|
| Where Caloti may be a better fit | Discovery without booking commission or marketplace attribution fees. | Marketplace discovery can carry first-booking commission and attribution rules. |
| Pain point this avoids | Salons do not have to ask whether a booking through their own web or social traffic became an attribution event. | Fresha help content says marketplace attribution can apply even when the final booking happens through another online channel. |
| Proof point | Caloti says clients pay salons directly and Caloti does not take a cut. | Fresha publishes 20% marketplace new-client commission with a minimum fee. |
| Best fit | Salons that want local discovery, direct relationships, and predictable booking economics. | Salons that want broad salon-management software and accept marketplace-attributed acquisition costs. |
Who should choose each?
Caloti may fit if you want nearby clients to discover you without the platform taking a percentage of the appointment. Fresha may fit if its broader operating system and marketplace reach are worth the attribution and fee model for your business.
Next step
List your salon on Caloti so nearby clients can find your services and book without paid ranking or booking commission.