Caloti

Caloti

Press & brand kit

Writing about Caloti? Find our logos, visual guidelines, tone of voice and customer messaging in one place.

Brand reference copy and asset names are provided in English. Customer messaging follows the language of the linked landing pages.

About Caloti

Caloti connects clients with independent stylists, salons and barbers. Clients can discover professionals, compare portfolios and verified reviews, and book appointments. Professionals can manage bookings and build their visibility. Clients pay their service provider directly; Caloti takes no booking commission.

Contact the Caloti team

Logo downloads

Download existing Caloti artwork as PNG files. Keep the original proportions and follow the usage guidelines below.

Visual guidelines

  • Keep clear space equal to the height of the C in Caloti.
  • Use a minimum height of 24 pixels for digital applications.
  • Do not stretch, distort, recolor or add effects to the logo.
  • Use a quiet background with sufficient contrast. Use white artwork on dark backgrounds.

Brand colors

Caloti Orange

#FF6727

Secondary Dark

#212121

White

#FFFFFF

Black

#000000

Typography

Rubik Bold (700) · Open Sans Regular (400)

Tone of voice

Honest

State benefits and limitations plainly. Never invent statistics, guarantees or customer endorsements.

Direct

Use short sentences and clear, concrete language. Avoid jargon and inflated claims.

Warm

Speak to the person behind the business or appointment. Be human, respectful and helpful.

Confident

Explain what Caloti does without naming competitors, pressure tactics or false urgency.

Customer messaging

These messages come from our role-specific landing pages. Consult the source page for current product details and pricing.

Clients

Find and book top-rated salons and stylists in your area

Rated by real people near you. No booking fees. Ever.

View source page

Salon owners

Fill your chairs. Keep every cent.

Online booking, staff and reminders in one place. Caloti never takes a cut.

View source page

Stylists

Get booked. Keep 100%.

Your own booking page. Zero commission — ever. Clients pay you directly.

View source page
  • Write Caloti, with a capital C. Use salons, stylists and barbers when describing the professional community.
  • Say verified reviews, not unqualified claims about every review being honest or real.
  • Zero commission describes service bookings. Paid plans provide optional growth tools; consult the current pricing page for entitlements and prices.
  • Do not claim Caloti processes service payments. Clients pay their service provider directly.
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